It Only Happens Once

Pathfinding is at the core of creating with significance, and finding the path is largely the work of finding non-paths until the path is evident.
That doesn’t mean that we’re sloppy. In fact, it’s precisely the opposite.
There’s a rigor to this exploration, a nonrandom way to explore the possible.

And that doesn’t mean we ship junk. We can make mistakes together, in private often, testing and measuring and improving.

And then we can ship the work. Work we’re proud of. Deliver it to people who care and begin again.

— The Song of Significance9 more from Seth Godin→

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A time to search, and a time to give up as lost.

Ecclesiastes 3:6