“Try harder.” They tell you to overcome your fear, develop better habits, take it personally, be vulnerable, and be sure to post it all online. The advice implies that if something wasn’t wrong with your character, you’d have no trouble succeeding. But going faster is useless if you’re running in the wrong direction. Strategy is a commitment to seeing the race course before we begin. Your effort is up to you. Surfing is better when we see and understand the waves.